Get ready for the new year

2012 New YearThe beginning of the new year often is a time of reflection. We remember the past year. If we’re business owners, we evaluate what worked and what didn’t. We revise our plans for the upcoming year. We determine what steps we need to take in order to make our businesses more successful this year than in the last.

For those of us in the IT industry, we also decide which trends to follow. We consider new software, particularly software as a service (SAAS). We contemplate Application Programming Interfaces (APIs). Some of us may be beating those trends and already are using things like Salesforce or NetSuite in our day-to-day business.

We also follow what the giants are doing. How will Google impact our businesses? What will Apple and Microsoft introduce this year? We already know that Microsoft will launch Windows 8, and we expect certain things from it. How will other leaders in the tech industry respond to it?

We have to consider the gadgets, too. iPads remain the number one choice of many corporations, but we could see some competition from other entities. The Kindle isn’t necessarily a contender with the iPad, but it does skew the results for Microsoft, especially when it comes to consumer purchases.

Finally, we’ll be measuring. We’ll see analytics take even more precedence this year. It is the age of the consumer, and we have to be trying new things and measuring the results so that we can meet the needs of those consumers.

How are you getting ready for the new year? What trends are you watching or implementing?

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